:: SEO Marketing Guide

SEO is a modern age Internet Marketing Science, which is the
success story behind several online portals, and businesses. But the real question is “What is the ultimate SEO marketing
. This is the question which pops up in the mind of
every single business owner who wants to generate a good quality traffic

Before embarking on SEO Marketing, We will take you through different types
of existing marketing techniques.

Some of the well known marketing techniques are as follow: -

1) Marketing Offline – Take the case of a Restaurant where
every single marketing has be done offline, so in this case they will
target newspapers, boards across the road, popular radio channels, and
television ads to promote their restaurant.

2) Marketing Online and Offline
- Suppose you are having a travel
related website, and want to generate traffic & customers. In this case you can choose
both online, as well as offline marketing channel which is mentioned in the
previous example. Online marketing consititutes email marketing, seo
marketing etc etc.

3) SEO Marketing - Some businesses are purely Internet
based, like software development, online games, web
design/development/hosting, and many other businesses. In these
businesses, the probability of finding a customer online is hundred times
as compared to other marketing channels

So, the next question which pops up in your mind is, "What is the
essence of SEO Marketing?" .Below you will find a step by step guide for online seo

Some of them are as follow: -

Step 1: Log on to

Keyword Selector Tool in google.com,
and do a little research on different keyword. Select the best keyword
which relates to your business. Here you will have to choose some of the
top ranking keywords. Just enter the keywords which are related to your
business, and you will see a list of various keywords along with their
respective traffic/clicks.

Step 2: Once you have decided the right keywords you can choose
any of the marketing strategies listed below:-

(i) PPC/Pay per Click - PPC means that your site will start to
show for this keyword, from the very moment you pay PPC fees to YAHOO, MSN
or GOOGLE. Choose the keyword which is well under your budget, and relates
to your business pretty well. Suppose you choose “bad credit home equity
loan” keyword, which will cost you around 5,655.00$/month. This cost will
be 100% payable to Yahoo, Google, or any other search engine. Further, you
will have to hire a PPC Seo Internet Marketing specialist, who will further cost you
around 1000$-10,000$ depending upon the keyword chosen. If you can handle
PPC yourself, you can surely cut down on your expenditure.

(ii) Organic SEO/ Natural SEO - In natural SEO you are not
supposed to pay any monthly charges to Yahoo, Google, or MSN. In case of
PPC if you don’t pay fixed amount for the next month your website doesn’t
show up. Organic/Natural Seo option is often opted by Businesses which do
not want to pay hefty PPC amounts, or those who have broader vision of
Marketing. In Organic SEO, time frame is a major drawback. If you are
targeting a top level keyword, it can easily take somewhere around 2-6
months, depending upon the keywords.

(iii) PPC + Organic SEO - Some companies are familiar with
the time frame constraint of organic SEO, so they immediately “kick start”
with PPC, and Organic Seo as well. PPC campaigns will start to show results
within 4-5 days, whereas organic SEO can take up to 2-6 months. Once their
website starts showing on natural seo rankings on various search engines
like Google, Yahoo, and Msn, they simply pull back their PPC campaigns, and
will resort to pushing their site up to the top level using natural seo

These were some of the techniques used in Search Engine Marketing Promotion. Case 1, 2, and 3 are applicable to a number of different
companies and business set up. It's up to the owner to decide which way to
head in Online Internet Marketing.

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