The first part of this article

Web Page Optimization Techniques

showed you some techniques for creating Website content that will
maximize your chances of getting an appropriate listing and good
position on the major search engines. But content is not all there is to SEO--the way your pages are designed and laid out is important too.
Design and layout considerations are mostly a matter of knowing what to
avoid. Why is this? Certain design techniques may create visually
stunning pages, but they hide content from the search engines. You may
have the best page anywhere on a certain topic but if the content is
hidden from the search engines you won't get many visitors.



Frames



I explained in an earlier chapter why I think frames are best avoided
altogether. If you need another reason to avoid frames, here it is:
frames can seriously hinder or prevent altogether the proper indexing of
a page by the search engines.



Remember, frames are a way to present two or more independent windows on
a single page. The main page--the one that you want listed in the search
engines--usually does not contain any content but just the frame
definitions. Each frame then displays a separate HTML document where the
real content is located. But--and this is crucial--the search engines do
not see this because it is done by the user's browser; the search
engines see only your content-free frames page. This is not good!



Flash Animations



Flash is a popular program that can create truly stunning animations,
complete with sound, navigation buttons, and dynamic content, for
display on your Web page. The problem with Flash is, as you may have
guessed, that it too hides content from the search engines. Anything in
a Flash animation might as well not exist as far as the search engines
are concerned--including the hyperlinks which means that the search
engine cannot follow the links to locate other pages on your site to
index.



Used within reason, Flash is fine. There's no reason not to have an
attractive Flash banner at the top of your page. But the program is
powerful enough to create complete pages, and that's not a good idea
from the SEO standpoint. Google will find a link to your flash file off
your Website, but they will not able to index the contents of it. You
want your page content available where the search engines can find it.




PDF Files



PDF stands for portable document format, a file format developed by
Adobe specifically for distribution and printing of complex formatted
documents. Many Websites use PDF files to allow the user to download and
view or print documents such as product manuals, catalog, and
instruction sheets. When used properly PDF files are a great tool, but
search engines cannot index their content.



Image Maps



An image map is an image that has been divided up into several sections,
with each section serving as a hyperlink to another page. You have
probably seen them used for geographical maps where you click the state
or country of interest to go to the relevant Web page. All very nice,
but links in an image map are not readable by a spider robot so it can
prevent the further indexing of your site. If you must use an image map
you should also include a more traditional set of links using HTML for
the search engines to use.



Javascript Navigation



Links that are within Javascript code cannot be followed by search
engines. If you want to use Javascript for navigation within your site
it's a good idea to also include traditional HTML links for the spiders
to follow.

6 comment:

Tomas Railey said...

Thanks for the tips, I find it very useful!! Specially for beginners such as myself then again thanks.

Search Engine Optimization said...

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Give me a description of your general SEO(search engine optimization) experience.
Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs?
Do you currently do any freelance work and do you plan on continuing it?
Where do you think the SEO industry is headed?
What industry sites, blogs, and forums do you regularly read?
Have you attended any search related conferences?
What SEO tools do you regularly use?
What SEO areas are you weak and strong in, and give examples of both.
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?

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