Click fraud is becoming a major headache for online advertisers.
If you advertise your web site on pay per click search engines such as
Overture or Google AdWords, chances are that you pay way too much for
your clicks.



What is click fraud?



Click fraud is the practice of artificially increasing the number of
clicks in a pay per click online campaign.



Overture defines click fraud as clicks arising for reasons other than
the good-faith intention of an Internet user to visit a web site to
purchase goods or services or to obtain information.



Google defines click fraud, or invalid clicks, as any method used to
artificially and/or maliciously generate clicks or page impressions.



No matter how you define it, click fraud means that someone is cheating
you and that you pay too much for your pay per click campaigns.



Who are these people?



There are three main groups that click on pay per click ads without real
interest in the offered goods:



People who joined Google AdSense or other per click affiliate programs
click on the ads on their own web site to make a little income. Often,
these people cooperate with other webmasters to click on each other's
ads.



Some unethical companies click on the pay per click ads of competitors
to drive up their advertising costs.



Companies hire people who are paid to click on ads.



Is click fraud really a big problem?



No pay per click company denies that pay per click fraud exists.
According to some web analytics companies, as much as
50%
of all click activity is
fraudulent.



This means that your pay per click marketing activities are half
effective as they could be because of click fraud.



What can you do to save money?



The best way to lower your pay per click advertising costs is to
optimize your current ads so that they deliver a better
return-on-investment.



There are many things you can do to improve the effectiveness of your
pay per click ads. The best proven strategy to minimize click
fraud is to optimize your website on natural listing, and use PPC
advertising for less competitive keywords.

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