Like Google and Yahoo, MSN also launched webmaster centre to submit xml sitemap. A hotmail id is must to verify the ownership by a website owner. MSN also introduced Help section in the webmaster centre which contains forum, faq and blog where a webmaster can find useful information and MSN search, its products and other important topics.
MSN webmaster center can be found here :

Introduction to SEO
It is practice of optimizing website to increase traffic. Optimization of a webpage is not very difficult but not very task if no any knowledge of search engine algorithm to display the result. Better if we spend some times and read the guidelines of search engine. These are the activities included in search engine optimization :

Directory Submission
Link Exchange
Meta Tags Optimization
Image Optimization
Article Distribution
New Experiment in robots.txt

We already heard about robots.txt and also use it. This file is current in experiment by Google. So carefully check your robots.txt. User-agent and Disallow are the main command used in robots.txt file. One mistake might say google to go away. If you want not allow to google-bot to crawl more than one directory then you must write it in this way :

User-agent: *
Disallow: /old-pictures/
Disallow: /cgi-bin/
Disallow: /old-index/
Disallow : /personal/

If you use disallow command in this way Disallow: /old-pictures/ /cgi-bin/ /old-index//personal/" then it will not work. Use separate disallow for each directory.
Also check your robots.txt after uploading. Google provides robots.txt validator to check robots in the sitemap area. Just login and check your robots.txt file from here

Some Best Web-Directories :
Directory submission is very important to increase backlinks and traffic. Always choose some good directories to submit your website for inclusion. Submitting website in the directories not updated regularly is the wasting of time. Here you will find some best webdirectories where you can submit website for inclusion. Before submitting website, please read the guidelines. Some directories allow you to submit online top-domain. Follow the guidelines and submit your website, definately editor will approve your website : (For Indian websites only) (For Indian websites only)
Free Articles Directories

Google and Yahoo , the most popular search engines uses almost same algorithm to display search result. Micorosoft search
engine uses different algorithm to display search result. To optimize for MSN search engine, note the following points :

1) Regularly update your website using fresh content.
2) Check the tags used in the webpages. The tag should properly enclosed.
3) Check all the links added on the pages. All links properly work.
4) Avoid keyword stuffing. Also donot include irrelevant keyword to target the page.
5) Alt tag must be relevant name to the image and no keyword stuffing in alt.
6) No hidden links or text. Links or text should visible to users.
7) Donot purchase links from link farms. Directory submission or article distribution are beneficial to increase links.
8) If possible include 1-2 lines text at the top of all the important pages. Add relevent keyword phrases.
9) Use links of some internal pages in the bottom of the page related to the page. These links will work as keyword for the
page and help to increase keyword density of the page.
10) Include the text in title and description used in heading tag.
11) Choose relevant name for the pages. If the page contains the information on rates of hotels then file name should be
"hotels-rate.html" not "sample.html" or "5674.html".

You cannot impress MSN to collect lots of inbound links. You must have fresh and unique content including target keyword
inside the content.

Read the MSN guidelines here :

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar.

Alexa ranking is one of the major ranking system provided by It only measured the amount of visitors if user visited a website with alexa toolbar installed.

Here is the definition of Alexa Traffic Rank provided by Alexa :

"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for
all sites on the Web on a daily basis."

It is also important for the webmasters, advertisers and ad networks to increase the alexa ranking. It will help to a ad network or advertiser to get good rate for advertising a banner or text-link and also increase the bargaining power.

Some useful tips to increase your Alexa Rank :

1) Encourage your friends and others like blog readers, webmasters and visitors to use alexa toolbar. Add link to the page of alexa that explains about alexa ranking and dowload instructions.
2) Install alexa toolbar and make your website as default home page for all browsers in your office and on your pc. It will be useful if work on dynamic IP addresses.
3) Write about Alexa and its importance in your blog or article section in your website.
4) Write on very important topic like domain or SEO related to webmasters.
5) Post your article to social book marking websites.
6) Join community forum and be the part of webmaster topic and add your website in your signature.
7) Use digg, myspace and stumbleupon to increase more traffic to your website. Content should be attractive

Site map is the page contains all the URL of a website that helps robots to crawl all the pages. Google or other search engines cannot visit all the pages if the website contains many pages. So to inform crawler about all the pages, xml sitemap is useful.

This file inform crawler when the pages was last modified, and how it is important by priority. There are many free tools available where you can create sitemap in xml format. One of the most popular is Further you can validate it using xml validator.

Some hosting companies provide this utilitiy to create xml sitemap. Must check this utility in web control panel and create sitemap. Upload the xml file in the root folder. Its path should be Also add one line in the robots.txt. MSN will crawl site map directly from here :

User-agent: *
Disallow: /abc/ (abc is the directory name that will not crawl by search engine.)

You can submit your site in yahoo from here Yahoo provides further instructions how to include sitemap and other help. It will tell you to add html file that contains authentication key inside the file. Follow the instruction, upload the file and it will be verified within 24 hrs. You must have yahoo id to add site map. Same time include xml sitemap by clicking on the managing button.

For google, go to here Login and verify your ownership first. Read the further instruction and then add the xml sitemap file.

Exchanging links with link farms and adding a web site to FFA link farm is very dangerous. Google and other top search engines dislike these farms. It is only design to increase page rank by exchanging links. Not a difficult task to identify the link farms. It could be a website with lots of links of the other websites. FFA link farm allow anyone to add link. Link exchange is not the solution to increase the page rank. If you exchange link with similar sites then useful else it is the wasting of time and even money only if purchase the link.

The aim of link farm is to increase page rank using link exchange program. Try to find the quality pages suitable for link exchange. Here is few important points must see before link exchange. The resource pages of Link farm are different and after reading these points, you will easily identify who will be the link farm :

a) Find websites having similar business for link exchange. It will beneficial to improve page rank.

b) Watch resource page of the website carefully. If it contains few links not more than 20 or 30 of similar websites then it might be helpful.

c) Do not participate in link exchange program having lots of links in a single page.

d) The website contains only the link of the other websites may be a link firm if it contains no any useful information for the visitors.

e) The website that contains services, product information and other related information will be the best choice for link exchange.

f) Just delete the automated email that offers to trade link. Link farms creates pages automatically using software for link exchange. Personally send email to the webmaster for link exchange.

Creating sitemap for Yahoo is very easy and it supports only .txt file under urllist.txt. You can directly submit it here You can also authenticate your personal blog here. You must have yahoo id to submit your site map and authenticate your ownership later.

Step-by-step creation of urllist.txt :

1. Click on start > Run > Type notepad.
2. Paste all the url of your website want to be indexed in Yahoo.
3. Upload it at the root of your site directory.
4. Open the page
5. Add your web site or blog in "MY Site" and then click on "Add My Site" button.
6. Enter your user id and password and then click on login (Register for new yahoo id if you have no id on yahoo).
7. Click on Authenticate for your ownership.
8. To verify, Yahoo will suggest you to create a .html file and put string inside the file.
9. Upload this file in the root of your site directory and then click on Ready to Authenticate.
10. In the case of blog, use add Meta tag option. Add the meta tag in the head in your blog and then authenticate.

If you want more related help then visit this page