Yahoo! Inc. has appointed Reggie Davis to Vice President of Marketplace Quality, where Davis will serve as the company’s first senior executive dedicated to continually enhancing the quality of Yahoo!’s display and search listings marketplaces.


As click fraud debates continue to get more and more heated, it is good move by Yahoo to assign Davis this new role where he will serve as much as an internal watchdog as he will a talking head and public figure representing Yahoo Search Marketing and its quality standards, especially in times of controversy.


One of Davis’s first duties was addressing the amount of fraudulent clicks that Yahoo tracks and filters.


Greg Sterling adds :


Yahoo disclosed that there was an average of between 12% and 15% clicks that were filtered or not charged to search marketers. Davis was careful to explain that this was not a click fraud number, which was a smaller figure.


Davis said his appointment to a VP level position was part of a larger organizational initiative and commitment to bring more transparency to the issue of click quality and be much more open and proactive with search marketers to address their concerns and generally enhance customer relations. As a long-term approach to the marketplace Yahoo recognizes this is much better than managing litigation after the fact.



From the Press Release :


Davis is responsible for developing and executing a strategy aimed at driving more rapid innovation, greater transparency and faster delivery of product and service enhancements to build an even higher quality advertising network for Yahoo!’s customers.


Davis will hire a dedicated staff to manage across all of Yahoo!’s cross-functional quality teams and ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues. Davis and his team will also be responsible for increasing Yahoo!’s dialogue with advertisers and publishers on quality related matters.


In addition to developing Yahoo’s longer-term marketplace quality strategy, Davis has already begun working closely with the Yahoo! product teams to drive several enhancements aimed at providing greater visibility and control to Yahoo!’s search advertisers this year, including: quality-based pricing, which is designed to ensure that traffic is priced in a manner that is consistent with the quality it delivers to advertisers; domain-level blocking, which allows advertisers to identify individual domains from which they do not wish to receive traffic; automated advertiser inquiry submission processes and greater detail around advertiser and publisher adjustments.

40 comment:

Anonymous said...

where can i buy ambien online ambien and alcohol hallucinations - buy ambien online (no script)

Anonymous said...

viagra online without prescription generic viagra online+overnight shipping - where can i buy viagra yahoo

Anonymous said...

cheap viagra online generic viagra without prescriptions - can i buy viagra at walmart

Anonymous said...

viagra online without prescription viagra for women in urdu - viagra manufacturer

Anonymous said...

buy soma soma bras amazon - soma bras cheap

Anonymous said...

buy soma medication named soma - soma rx cheap

Anonymous said...

buy soma online soma muscle relaxer information - soma drug test will show

Anonymous said...

soma drug buy soma florida - buy somatropin pill form

Anonymous said...

buy soma online soma muscle relaxer vicodin - soma no prescription overnight delivery

Anonymous said...

buy cialis online cialis .99 - can you buy cialis online

Anonymous said...

buy cialis buy cheap generic cialis online - cialis pro reviews

Anonymous said...

cialis 10mg cialis daily free - buy cialis without doctor prescription

Anonymous said...

buy cialis online buy cialis online with a prescription - cialis daily nz

Anonymous said...

buy generic tramadol tramadol addiction detox - tramadol 50mg 627

Anonymous said...

Hi, zyban bupropion - bupropion online http://www.wellbutrinonlinesale.net/#bupropion-online , [url=http://www.wellbutrinonlinesale.net/#buy-bupropion ]buy bupropion [/url]

Anonymous said...

S T Hanger Drug Co buy ciprofloxacin - buy cipro http://www.cheapcipromed.net/#buy-cipro , [url=http://www.cheapcipromed.net/#cost-of-cipro ]cost of cipro [/url]

Anonymous said...

Scolari'S Food Drug order finasteride online - cheap finasteride 5mg http://www.propeciahowtosave.net/#cheap-finasteride-5mg , [url=http://www.propeciahowtosave.net/#cheap-generic-propecia ]cheap generic propecia [/url]

Anonymous said...

buy tramadol online ultram vs tramadol generic - buy tramadol online safely

Anonymous said...

buy cialis online generic cialis trial - cialis 2.5 price

Anonymous said...

buy xanax online no prescription cheap buy xanax online usa - xanax 1mg 031

Anonymous said...

generic xanax buy xanax online no prescription australia - watson 658 generic xanax

Anonymous said...

xanax online long term effects xanax usage - xanax side effects list

Anonymous said...

generic xanax buy xanax bars online no prescription - xanax side effects side effects

Anonymous said...

buy carisoprodol carisoprodol 350 mg watson - where can i buy carisoprodol (soma)

Anonymous said...

generic xanax buy alprazolam from mexico - is generic xanax just as good

Anonymous said...

carisoprodol 350 mg carisoprodol 175 mg - carisoprodol class

Anonymous said...

buy carisoprodol carisoprodol 350 dosage - soma carisoprodol controlled substance

Anonymous said...

buy carisoprodol no prescription carisoprodol online no prescription - carisoprodol 150

Anonymous said...

buy carisoprodol carisoprodol and alcohol use - soma 250 mg carisoprodol tablets

Anonymous said...

buy cialis online want order cialis - cialis online pay with paypal

Anonymous said...

cheap xanax xanax 3mg green - xanax side effects in weight

Anonymous said...

buy tramadol tramadol withdrawal hot flashes - tramadol for sale

Anonymous said...

clonazepam drug klonopin side effects rage - much 2mg klonopin

Anonymous said...

klonopin sale buy clonazepam online canada - klonopin for anxiety disorder

Anonymous said...

http://buytramadolonlinecool.com/#91646 tramadol 100mg pills - purchase tramadol online cheap

Anonymous said...

klonopin price klonopin drug wiki - does snorting klonopin get you high

Anonymous said...

buy klonopin online will 2mg klonopin get you high - possible buy klonopin online

Anonymous said...

http://buytramadolonlinecool.com/#96430 buy tramadol online no prescription usa - buy tramadol online in usa

Anonymous said...

buy tramadol online tramadol for dogs 50 mg - buy tramadol online no prescription overnight

Anonymous said...

carisoprodol drug carisoprodol class - carisoprodol online cheap