Search Engine Optimisation is the ultimate way to attract targeted traffic to your website. Simply Clicks is a UK SEO specialist. We improve your organic rankings on Google, Yahoo, MSN Live Search and many other search engines.
Effective search engine optimisation ensures that your website is visible against the keyword searches that are most valuable for delivering profitable business. We have an acute understanding of the SEO requirements of the major search engines, how they rank websites and how rankings translate into real business.
Six Key Components of SEO
Simply Clicks is a UK-based SEO specialist. The objective of our search engine optimisation programmes is to secure top organic search rankings against keyword search terms within the major search engines of Google, Yahoo and MSN. Based on our extensive experience Simply Clicks has identified 6 key components to a successful approach to SEO.
Keyword Research and Selection
Correct use of Meta Tags
Quality Page Content
Simple Website Design
Topic Related Inbound Links (IBLs)
Business Strategy "Fit"
1. Keyword Selection
Keyword research and selection is the first stage of SEO. You should select phrases that are both relevant to your business and likely to be used by your prospective customers. Keyword research should distinguish between generic words and phrases that have large search volumes and more selective phrases that have a higher propensity to convert in paying customers.
2. Meta Tags
For search purposes, these come in three main varieties: Title, Description and Keyword meta tags. The first is by far the most critical. The second highly relevant. The third, although diminishing in importance, is still relevant for controlling and testing content. There is much debate regarding the value of meta tags. Used properly they can still play a valuable role in organic search.
3. Page Content
Content refers to the visible text on your site. This is what your site visitors actually read. Write content that your site visitors will find informative and persuasive. Writing specifically for search engines is to be avoided. The ultimate goal is to attract prospects amd convert them into customers.
4. Links
Links connect your site to others on the Internet. They also place your site in context. All search engines, but particularly Google, place a premium on topic relevant, high quality inbound links (IBLs). Google optimisation is more concerned with managing inbound links than almost any other factor. A link building programme should focus on using the right anchor text and seeking out relevant linking partners.
5. Website Design
This refers to the visual or technical features that may either work for or against your site's visibility. There are some technical features that may enhance your site's attractiveness. Other technical features, although aesthetically pleasing, may well damage search engine visibility. A key component of website design is navigation. Visitors to your site need clear pointers to help them find relevant content. A key aid to navigation for both human and search engine visitors is a clear and concise sitemap.
6. Your Business
Search engine optimisation exists to provide your website with traffic producing visitors. These visitors should be potential customers. Ultimately it is additional sales and margins that govern the success of SEO.
SEO Research
Simply Clicks has been running a test across 4 sites to establish where organic traffic originates. An up to date graphical illustration of this data can be found by clicking SEO Ranking Research.
Free SEO Book
Simply Clicks has written a Free SEO Book that serves as an introduction to SEO. Just click SEO Book for a PDF version.
Google Optimisation
Simply Clicks has written a separate page on Google optimisation. This places specific emphasis on Google.co.uk. Google SEO is critical as the search engine accounts for approximately 75% of UK searches.
Simply Clicks has been involved in over 30 SEO projects for a number of multinational and UK based companies. If you have a specific SEO need or would like further information about Simply Clicks search engine optimisation services, please e-mail your requirements.

1 comment:

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