Simply
Clicks
offers an intensive 2 day SEO
training
course. The training is individual, highly practical and designed
to provide the skills
and techniques needed to manage your own search engine optimisation campaigns. Our
unique approach to SEO
training involves hands-on analysis and testing of the search performance of your
own and competitive websites.
Organised one to one or in very small groups,
the
training is tailored
to
meet your exact individual or corporate SEO needs. During the course
you will practice, learn
and
apply the latest and most effective SEO methods and tools.
SEO
Training Course Outline Programme
Our SEO training integrates the
theoretical
principles and practical
applications
of search engine optimisation. As a guide, the course uses Simply
Clicks' own four-stage approach to search engine
optimisation -
which
we call
Search
Engine
Marketing Over-Site.
This gives a clear step by step structure to delivering your own
expert inhouse SEO.
During
the course you will interrogate and deconstruct your own and
competitor websites, uncovering SEO strengths, weaknesses and
vulnerabilities. The Simply Clicks' SEO training course is constantly
updated to reflect the changes brought about by
Google updates.
The
SEO training course covers
the key optimisation
factors for each of the 3 main search engines -
Google, Yahoo and
MSN.
- Search
Engine Marketing Strategy - SEO Tools and Techniques
- Keyword
Research,
Website Analysis and Website Analytics - Organic
Search and Search Engine Optimisation - Link building and
building a web presence - Understanding
Search Engines and their Algorithms - Utilising Pay
Per Click Data for SEO - Monitoring SEO Performance
- Illicit
SEO Techniques - Operating an Integrated SEO Campaign
Link Building For Seo
Within
the field of seo, link building for
off page presence
is a critical process. Without an acute understanding of the subject,
much link building activity could be wasted effort. What
are the critical components of a good link? Topic relevance, Google
PageRank® or anchor text? Simply
Clicks can takes you through the
complete link building process.
Google SEO Training
Google
is the UK's dominant search engine with a current market share of
approximately
75%. Although many of the principles of SEO can be applied to all three
major
search engines, throughout the course we pay
special attention to the particular requirements of Google. The course
is largely UK based, so we explore the crucial differences between
Google.com
and Google.co.uk.
SEO Training - Course
Benefits
Having
completed
the SEO course,
you will have a comprehensive understanding
of
search
engine optimisation. You will be fully equipped to begin the process of
optimising your own website and at the
same
time be able to expose and exploit the vulnerabilities in competitor
sites and
strategies.
As a
result, you will be able to immediately generate additional and more
cost effective traffic for your business. Each participant receives a
20,000 word SEO training
manual for ongoing reference.
Who
these Training courses are for
Our SEO training is primarily
designed
for marketing,
advertising and Internet
practitioners. A reasonable level of computer literacy is assumed.
Various levels of ability
can be accommodated within small
groups of no more than four people. This
course can be adapted as a strategic briefing at managing
or marketing
director
level.
Course
Delivery & Costs
The
preferred location for course delivery is on-site in a training room at
your premises. The
SEO course can be arranged at external locations, where additional
expenses
may be incurred. We are happy to travel throughout the UK and have
delivered
the course in mainland Europe. Each
course participant will
need a modern and broadband connected PC.
The
cost of a two day training course, tailored to your your market
category and
exact business training
needs is £995 for one person, £1,350
for 2 people and £1,600 for 3 people. The SEO
training can be combined with an
on-site search engine marketing consultation. Please ask for a quote
for larger
classes or to discuss specific projects.
Search
engine
optimisation is a rapidly evolving online marketing discipline. If you
require your SEO training course
to be tailored
to
emphasise
any particular issue of search engine optimisation we will
accommodate your specific needs.
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