Introduction to SEO
It is practice of optimizing website to increase traffic. Optimization of a webpage is not very difficult but not very task if no any knowledge of search engine algorithm to display the result. Better if we spend some times and read the guidelines of search engine. These are the activities included in search engine optimization :
Directory Submission
Link Exchange
Meta Tags Optimization
Image Optimization
Article Distribution
New Experiment in robots.txt
We already heard about robots.txt and also use it. This file is current in experiment by Google. So carefully check your robots.txt. User-agent and Disallow are the main command used in robots.txt file. One mistake might say google to go away. If you want not allow to google-bot to crawl more than one directory then you must write it in this way :
User-agent: *
Disallow: /old-pictures/
Disallow: /cgi-bin/
Disallow: /old-index/
Disallow : /personal/
If you use disallow command in this way Disallow: /old-pictures/ /cgi-bin/ /old-index//personal/" then it will not work. Use separate disallow for each directory.
Also check your robots.txt after uploading. Google provides robots.txt validator to check robots in the sitemap area. Just login and check your robots.txt file from here https://www.google.com/webmasters/sitemaps/robots.
Some Best Web-Directories :
Directory submission is very important to increase backlinks and traffic. Always choose some good directories to submit your website for inclusion. Submitting website in the directories not updated regularly is the wasting of time. Here you will find some best webdirectories where you can submit website for inclusion. Before submitting website, please read the guidelines. Some directories allow you to submit online top-domain. Follow the guidelines and submit your website, definately editor will approve your website :
http://www.my-india.net/ (For Indian websites only)
http://explore.oneindia.in/ (For Indian websites only)
http://www.cyber-find.net
http://www.samsdirectory.com/
http://www.bigsurf.info/
http://www.abacho.co.uk/
http://www.kcindex.com/
http://www.uc33.com/
http://www.gainweb.org/
http://www.sirpac.org/
http://www.mozdex.com/
http://www.cookienest.com/
http://www.1stw.com/
http://www.xakami.com/
http://www.a2adir.info
http://www.info-listings.com/
http://killersites.com/
http://www.topseos.com/
http://www.directoryvault.com/
http://www.123webmaster.com/
http://www.irealweb.com
Free Articles Directories
www.ezinearticles.com
www.1articleworld.com
www.A1articles.com
Search Engine Optimization or SEO for short, what does it mean?. Getting a number one ranking in all search engines some people may say.I think SEO means arranging your content in a way that not only humans understand where you website is about, but the search engines also know.It is important to know how those search engines read and understand your website, so they can index the subject(s) of your website, and deliver relevant search results to their users.SEO is no rocket science, everybody can learn the basic principles pretty soon. There plenty of forums, some with hundreds of visitors a day, discussing search engine rankings, just do a search in google or another search engine for 'SEO forum'. Sometimes it seems to me that the web most popular subject is the web itself...If you are planning a website it is important that from the start phase you already keep the Search Engines in mind, it saves you a lot of trouble afterwards. If you don't want to bother with rankings yourself, just write your content and have a good SEO consultant review it. If you hire a consultant, please note that the good ones are not cheap. Important is that when you hire someone that you do background research on this company or person. There are plenty of optimizers around that give false promises or use dangerous methods of optimizing.If you want to do SEO yourself, I give you here some basic priciples to work with:
Don't use frames, you don't need them and search engines usually don't 'understand' them very well without additional tricks.
Don't use splash pages, in most cases your main page will be the content focus, make use of it.
Use the subjects of your pages in the titles of your pages. This seems an obvious remark, but so many don't do this.
Don't focus on single keywords, most users who search for "special things" use more the a few words to search.
Check your HTML syntax. Allthough a browser may be forgiving, search engine robots may not be.
Use descriptive texts for your links (anchor text). Describe the page with your link, SE's use this anchor text to undertand where the page is about. If you use images for your links, give them a descriptive ALT attribute.
Put the most important subjects of your page at the top of the page.
Make sure that ALL your pages are linked from every page you have. If you have to many pages, divide your site in sub directories which are linked together. Create a sitemap, not only handy for your users, but also for search engine indexing.
Use plenty of original content, and don't be a copycat.
Use descriptive filenames and directory names, seperate words with a dash '-'.
Get your site linked with good anchor text from relavant sites. Beg for links. But don't worry, its the quality and services of your site that finally will get you links automaticly. Search Engines use the number of links to your site as one of factors to determine your ranking for search phrases.
Don't spam the SE's by filling guestbooks, forums, blogs or other places where you can place a link for free to your site. It doesn't work on the long run.
Read the SEO guidelines of every search engine.
Read about the efforts of others in relevant forums.
Be patient, don't expect overnight results. Building a good ranking website is something that takes time, a lot of effort, and original quality content.
Write for humans with search engines in mind, not the other way around. Search engines are getting smarter everyday.